Source: Monigle Associates, Inc.
Taking Brand Purpose to the Bank
You probably haven’t heard of Peoples Bank, a Kansas institution with a growing presence across state lines. But, tucked away in a corner of the Midwest, Peoples Bank is showing it’s possible for a bank to be built on a purposeful brand idea, and relentlessly drive it through every facet of the experience. From its unorthodox hiring practices to a sales process described as “hand-to-hand combat,” Peoples Bank lives up to its motto of “Banking Unusual.” Read More»